
Overview
LEGO FOUNDATION
We’ve developed brands and communications for some of the best
commercial and development organisations in the world and harness this
experience Inspired by the people we aim to reach
Task : CREATE BRAND 360 EXPERIENCE
Develop and new Rwandan brand to educate parents and caregivers about learning through play. work with the client to develop
different brand experiences through events and manage digital
content. Launched KINA RWANDA brand, Rebranded the global
brand into the Rwandan brand to fit the culture and context for the
audience.
Collaborator: PURPOSE
Creative agency based in New york with offices in london,
nairobi, saopolo, delhi, sydney a social impact agency, we
collaborate with the world's leading nonprofits, philanthropies, and companies — helping them put purpose and
participation at the core of what they do.
Contact us
FIFA
SINA GERARD/ESE URWIBUTSO
Publish Date
June 25, 2025
Project Type
BRANDING
Client
LEGO FOUNDATION
Location
Kigali, Rwanda
Client
LEGO
Year
2025
Category
EXPERIENCE
Our Solution
A bespoke strategy integrating human-centred design.
Deliverables
Outcomes
Increased engagement
Successful launch
Brand awareness
The Collection









