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LEGO FOUNDATION
EXPERIENCE012025LEGO

LEGO

FOUNDATION

EXPERIENCE

Overview

LEGO FOUNDATION

We’ve developed brands and communications for some of the best

commercial and development organisations in the world and harness this

experience Inspired by the people we aim to reach

Task : CREATE BRAND 360 EXPERIENCE

Develop and new Rwandan brand to educate parents and caregivers about learning through play. work with the client to develop

different brand experiences through events and manage digital

content. Launched KINA RWANDA brand, Rebranded the global

brand into the Rwandan brand to fit the culture and context for the

audience.

Collaborator: PURPOSE

Creative agency based in New york with offices in london,

nairobi, saopolo, delhi, sydney a social impact agency, we

collaborate with the world's leading nonprofits, philanthropies, and companies — helping them put purpose and

participation at the core of what they do.

Contact us

FIFA

SINA GERARD/ESE URWIBUTSO

Publish Date

June 25, 2025

Project Type

BRANDING

Client

LEGO FOUNDATION

Location

Kigali, Rwanda

Client

LEGO

Year

2025

Category

EXPERIENCE

Our Solution

A bespoke strategy integrating human-centred design.

Deliverables

01EXPERIENCE

Outcomes

Increased engagement

Successful launch

Brand awareness

The Collection

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