
Overview
Online Shopping Platform
for Product Sales & Delivery
As one of Rwanda’s most recognized brands in the food and
beverage industry, SINA GERARD / Ese URWIBUTSO sought to
modernize its sales approach. Customers demanded easier
access to their favorite products without visiting physical
stores.
We built an end-to-end e-commerce platform, allowing
customers to browse, order, and pay online using Mobile Money
(MoMo), Visa, or Mastercard. We integrated real-time order
tracking and a one-hour delivery system to enhance the
convenience of shopping.
Given the features of the system and the design thinking we
incorporated in the development, the platform has streamlined
the shopping experience, boosting online sales and customer
retention. With increased accessibility, Ese URWIBUTSO saw a
significant rise in online orders, reinforcing its position as a
leader in the FMCG sector in Rwanda.
Contact us
RURA - Rwanda Utilities Regulatory Authority
MINISTRY OF TRADE AND INDUSTRY (MINICOM)
Publish Date
June 25, 2025
Project Type
SOFTWARES & SYSTEMS
Client
SINA GERARD / Ese URWIBUTSO
Location
Kigali, Rwanda
Client
SINA
Year
2025
Category
SOFTWARES & SYSTEMS
Our Solution
A bespoke strategy integrating human-centred design.
Deliverables
Outcomes
Increased engagement
Successful launch
Brand awareness




